Making a movie is quite a bit like building a house; it all starts with a solid foundation. If the proper time and care is not taken to lay the perfect foundation, even the most beautiful house can begin to collapse in on itself. Mikrotone Concepts is the contractor that lays that perfect foundation.
Mikrotone is recognized for its use of controversial, high concept elements that appeal to a universal audience. But we do not use controversy simply as a gimmick. We recognize that the proper integration of these elements is what makes a product entertaining and gives it the ability to stand out in a cluttered market. Giving the story depth, heart, and a meaning that modern audiences desire to achieve viewing pleasure. The result is not just entertainment, but an immersive multi-media experience that resonates with audiences in a way that most projects can only dream of.
Integral to this experience is viral marketing. The most successful projects are those with a built-in audience, i.e. remakes and sequels. Viral marketing uses preexisting networks to build that audience through building awareness of a product. Audiences are drawn in to the world of the project through interaction with the characters and stories coming out of that world, expanding the story of the movie and allowing the viewer to actually take part. Instead of a coherent narrative, Mikrotone creates a broken puzzle that engages players and pushes them to play detective across internet platforms and other media. This draws people into a personal relationship to the project and to the characters and situations connected to it.
Tasks are assigned that require players to seek help in order to move forward. This ensures that you only need a small base to get started, and then that base expands as the campaign goes on.
Mikrotone guides entertainment projects through all stages of development and production, keeping its focus on what will appeal to the mass audience, and what ways that can best be executed.
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